Exhibit Design, Graphic Design
15,000 square foot exhibit space for WB Games
Video projections on a revolutionary scale hover above two 80-person theaters that animate with light and activity from within. Branded gaming pods, presentation stages, lounges and meeting spaces are woven through the 15,000 square foot space.
Exhibit Design, Graphic Design, Fabrication, Project Management, On-site Supervision
12,000 square foot exhibit space for WB Games
Dramatic 20′ tall graphic towers hover over each of the brands while a canopy of white fabric tiles shifts in color, moving with the flow of the booth design. This exhibit incorporated three theaters, an amphitheater complete with bleachers rigged with bass shakers, and a plush business lounge leading to ten meeting spaces.
Exhibit Design, Graphic Design, Fabrication, Project Management, On-site Supervision
11,000 square foot exhibit space for WB Games
For E3 2011, NON designed and built an 11,000 square foot exhibition space for Warner Brothers Games. The objective of this design is to immerse the gamer into the environment of each game while maintaining a consistent branding system that unites the world of WB Games. For feature titles like Batman and Lord of the Rings, large scale graphics provide background to themed kiosks. Large cylinders hover over each of the kids games vividly bringing characters from the games to life. Visitors pass through a 100′ long WB Games motif to enter the lounge and meeting spaces.
Exhibit Design, Graphic Design, Fabrication, Project Management, On-site Supervision
10,000 square foot exhibit space for WB Games
To feature the latest games from Warner Bros., this exhibit features multiple areas for brands such as Lego, Batman, Lord of the Rings and Nintendo Wii U. The space also housed eleven meeting rooms and a theater for game demos and trailers.
Interactive Design, Art Installation, Engineering, Fabrication, Installation
This modular wall system reflects the activity of visitors with light and texture. With every sound produced by its audience, the WALL OF SOUND responds by opening its surface, allowing light to spill out across the textural surface. The system is expandable to any wall size and its sensitivity is adjustable to react to the volume level within its environment.
Retail Design, Exhibit Design, Graphic Design, POP Displays, Fabrication
This booth system of free standing wall displays and pedestals was designed for continuous travel in a variety of configurations. The modular panel can be inserted with combinations of maple merchandise displays and graphic panels with built-in LED lighting. Water-droplet-shaped pedestals perform multiple functions such as light up display surfaces, locking storage and product giveaway bins. In addition to their traveling exhibit booth, NON also built out Vapur showrooms in Chicago, Atlanta, Los Angeles, Dallas and Seattle.
Exhibit Design, Retail Design, Experiential Marketing
The convention hall disappears as one passes through the broken sewer tube into the stylized dank sewer lair from Nick’s Teenage Mutant Ninja Turtles brand. The sound of water dripping echoes through the space while sirens and footsteps reverberate from the street level. Layers of sewer grating creates the street level and Manhattan looms overhead mapped onto giant prints. A multitude of interactive areas such as sewer tubes, periscopes, pinball machines and surveilance monitors reveal trailers and sneak-peak footage of the new TMNT. Visitors exit through a sewer tube with display portals flowing into the Nick Shop.
Exhibit Design, Graphic Design, Fabrication, Project Management, On-site Supervision
7,500 square foot exhibit space for THQ
Private demonstrations are held in theaters built of glowing translucent walls on the inside and a lit pixel motif wrapping the outer surface. Low, angled kiosks host many of the games, while the “Darksiders” is housed in capsules that one can sit inside of and play. The scrim signage doubles as an enclosure, accommodating a private meeting room, staff rest area and VIP lounge.
Stage Design, Event Design, Fabrication
For the live broadcast tournament finals of Riot’s League of Legends, NON designed the stage set, which was watched by an audience of 1000 live and millions online. Seven projection screens and video mapped kiosks showed all aspects of game play while signage towers, merchandise areas and a LAN gaming area surrounded the audience.
Exhibit Design, Graphic Design, Fabrication
For PACKiT’s new line of freezable personal coolers, they wanted to create a colorful kitchen atmosphere to demo and display the product. Like a cutaway set, it would combine both functional and faux fixtures, branded lifestyle imagery and illustrated iconic kitchen elements. With minimal size, weight and assembly, it housed lit cabinets to showcase products, a central demo island, refrigerator and chest freezer hidden within the base cabinets.