2K

Stage Design, Event Design, Fabrication, Project Management, On-site Supervision

GameStop Expo, Anaheim, CA, 2016

This massive stage set with projection screens and sculptural logo created the environment for 2,500 GameStop Managers to view product demos and celebrity appearances promoting 2K’s new titles.

STARBREEZE PAX

Exhibit Design, Fabrication, Project Management, On-site Supervision

Pax East, Boston, MA, 2017

This 2,500 square foot exhibit space for Starbreeze Studios pulled elements from each game title into reality to create an experiential environment for fans to demo the new products.

ABZÛ E3

Exhibit Design, Fabrication, Project Management, On-site Supervision

A Tranquil Underwater Experience for 505 Games

For the E3 release of the peaceful free diving game, ABZÛ, NON created a geometric space that embodied the calm solitary and spirit of the brand.  Visitors passed through a video tunnel with a transparent video wall flowing with underwater sea life and then discovered private gaming sanctuaries inside of geometric blue pods.

WB GAMES E3 2011

Exhibit Design, Graphic Design, Fabrication, Project Management, On-site Supervision

11,000 square foot exhibit space for WB Games

For E3 2011, NON designed and built an 11,000 square foot exhibition space for Warner Brothers Games. The objective of this design is to immerse the gamer into the environment of each game while maintaining a consistent branding system that unites the world of WB Games. For feature titles like Batman and Lord of the Rings, large scale graphics provide background to themed kiosks. Large cylinders hover over each of the kids games vividly bringing characters from the games to life. Visitors pass through a 100′ long WB Games motif to enter the lounge and meeting spaces.

WB GAMES E3 2012

Exhibit Design, Graphic Design, Fabrication, Project Management, On-site Supervision

10,000 square foot exhibit space for WB Games

To feature the latest games from Warner Bros., this exhibit features multiple areas for brands such as Lego, Batman, Lord of the Rings and Nintendo Wii U. The space also housed eleven meeting rooms and a theater for game demos and trailers.

THQ E3 EXHIBIT

Exhibit Design, Graphic Design, Fabrication, Project Management, On-site Supervision

7,500 square foot exhibit space for THQ

Private demonstrations are held in theaters built of glowing translucent walls on the inside and a lit pixel motif wrapping the outer surface. Low, angled kiosks host many of the games, while the “Darksiders” is housed in capsules that one can sit inside of and play. The scrim signage doubles as an enclosure, accommodating a private meeting room, staff rest area and VIP lounge.

RIOT

Stage Design, Event Design, Fabrication

For the live broadcast tournament finals of Riot’s League of Legends, NON designed the stage set, which was watched by an audience of 1000 live and millions online. Seven projection screens and video mapped kiosks showed all aspects of game play while signage towers, merchandise areas and a LAN gaming area surrounded the audience.