WB GAMES E3 2012

Exhibit Design, Graphic Design, Fabrication, Project Management, On-site Supervision

10,000 square foot exhibit space for WB Games

To feature the latest games from Warner Bros., this exhibit features multiple areas for brands such as Lego, Batman, Lord of the Rings and Nintendo Wii U. The space also housed eleven meeting rooms and a theater for game demos and trailers.

VAPUR

Retail Design, Exhibit Design, Graphic Design, POP Displays, Fabrication

This booth system of free standing wall displays and pedestals was designed for continuous travel in a variety of configurations. The modular panel can be inserted with combinations of maple merchandise displays and graphic panels with built-in LED lighting. Water-droplet-shaped pedestals perform multiple functions such as light up display surfaces, locking storage and product giveaway bins. In addition to their traveling exhibit booth, NON also built out Vapur showrooms in Chicago, Atlanta, Los Angeles, Dallas and Seattle.

TMNT LAIR

Exhibit Design, Retail Design, Experiential Marketing

The convention hall disappears as one passes through the broken sewer tube into the stylized dank sewer lair from Nick’s Teenage Mutant Ninja Turtles brand. The sound of water dripping echoes through the space while sirens and footsteps reverberate from the street level. Layers of sewer grating creates the street level and Manhattan looms overhead mapped onto giant prints. A multitude of interactive areas such as sewer tubes, periscopes, pinball machines and surveilance monitors reveal trailers and sneak-peak footage of the new TMNT. Visitors exit through a sewer tube with display portals flowing into the Nick Shop.

 

THQ E3 EXHIBIT

Exhibit Design, Graphic Design, Fabrication, Project Management, On-site Supervision

7,500 square foot exhibit space for THQ

Private demonstrations are held in theaters built of glowing translucent walls on the inside and a lit pixel motif wrapping the outer surface. Low, angled kiosks host many of the games, while the “Darksiders” is housed in capsules that one can sit inside of and play. The scrim signage doubles as an enclosure, accommodating a private meeting room, staff rest area and VIP lounge.

RIOT

Stage Design, Event Design, Fabrication

For the live broadcast tournament finals of Riot’s League of Legends, NON designed the stage set, which was watched by an audience of 1000 live and millions online. Seven projection screens and video mapped kiosks showed all aspects of game play while signage towers, merchandise areas and a LAN gaming area surrounded the audience.

 

PACKIT

Exhibit Design, Graphic Design, Fabrication

For PACKiT’s new line of freezable personal coolers, they wanted to create a colorful kitchen atmosphere to demo and display the product. Like a cutaway set, it would combine both functional and faux fixtures, branded lifestyle imagery and illustrated iconic kitchen elements. With minimal size, weight and assembly, it housed lit cabinets to showcase products, a central demo island, refrigerator and chest freezer hidden within the base cabinets.

 

NICKELODEON

Exhibit Design, Fabrication, Project Management, On-site Supervision

This 50′ X 20′ Licensing Expo exhibit for Nickelodeon transformed elements from the brand into a three dimensional space filled with texture and tactile experiences. Visitors are greeted by a reception desk filled with ping-pong balls while meetings are held at tables in the shapes of a scrambled “n-i-c-k-e-l-o-d-e-o-n”. A sixteen-foot wide photo-op wall made of hundreds of projecting tubes creates the backdrop of the booth and a media display with TV and iPads show the upcoming Nick shows.