OVERKILL’S THE WALKING DEAD E3

Exhibit Design, Fabrication, Project Management, On-site Supervision

An Experiential Exhibit for Starbreeze Studios

For the release of Overkill’s The Walking Dead at E3 2018, Nondesigns created a highly interactive apocalyptic themed environment filled with live action walkers, photo ops, a trailer premiere and gaming kiosks.

ABZÛ E3

Exhibit Design, Fabrication, Project Management, On-site Supervision

A Tranquil Underwater Experience for 505 Games

For the E3 release of the peaceful free diving game, ABZÛ, NON created a geometric space that embodied the calm solitary and spirit of the brand.  Visitors passed through a video tunnel with a transparent video wall flowing with underwater sea life and then discovered private gaming sanctuaries inside of geometric blue pods.

WB GAMES E3 2014

Exhibit Design, Graphic Design

15,000 square foot exhibit space for WB Games

Video projections on a revolutionary scale hover above two 80-person theaters that animate with light and activity from within. Branded gaming pods, presentation stages, lounges and meeting spaces are woven through the 15,000 square foot space.

WB GAMES E3 2013

Exhibit Design, Graphic Design, Fabrication, Project Management, On-site Supervision

12,000 square foot exhibit space for WB Games

Dramatic 20′ tall graphic towers hover over each of the brands while a canopy of white fabric tiles shifts in color, moving with the flow of the booth design. This exhibit incorporated three theaters, an amphitheater complete with bleachers rigged with bass shakers, and a plush business lounge leading to ten meeting spaces.

WB GAMES E3 2011

Exhibit Design, Graphic Design, Fabrication, Project Management, On-site Supervision

11,000 square foot exhibit space for WB Games

For E3 2011, NON designed and built an 11,000 square foot exhibition space for Warner Brothers Games. The objective of this design is to immerse the gamer into the environment of each game while maintaining a consistent branding system that unites the world of WB Games. For feature titles like Batman and Lord of the Rings, large scale graphics provide background to themed kiosks. Large cylinders hover over each of the kids games vividly bringing characters from the games to life. Visitors pass through a 100′ long WB Games motif to enter the lounge and meeting spaces.

WB GAMES E3 2012

Exhibit Design, Graphic Design, Fabrication, Project Management, On-site Supervision

10,000 square foot exhibit space for WB Games

To feature the latest games from Warner Bros., this exhibit features multiple areas for brands such as Lego, Batman, Lord of the Rings and Nintendo Wii U. The space also housed eleven meeting rooms and a theater for game demos and trailers.

THQ E3 EXHIBIT

Exhibit Design, Graphic Design, Fabrication, Project Management, On-site Supervision

7,500 square foot exhibit space for THQ

Private demonstrations are held in theaters built of glowing translucent walls on the inside and a lit pixel motif wrapping the outer surface. Low, angled kiosks host many of the games, while the “Darksiders” is housed in capsules that one can sit inside of and play. The scrim signage doubles as an enclosure, accommodating a private meeting room, staff rest area and VIP lounge.