2K

Stage Design, Event Design, Fabrication, Project Management, On-site Supervision

GameStop Expo, Anaheim, CA, 2016

This massive stage set with projection screens and sculptural logo created the environment for 2,500 GameStop Managers to view product demos and celebrity appearances promoting 2K’s new titles.

STARBREEZE PAX

Exhibit Design, Fabrication, Project Management, On-site Supervision

Pax East, Boston, MA, 2017

This 2,500 square foot exhibit space for Starbreeze Studios pulled elements from each game title into reality to create an experiential environment for fans to demo the new products.

STARVR

Exhibit Design, Fabrication, Project Management, On-site Supervision

Salt Convention, Las Vegas, NV, 2017

This traveling VR exhibit showcases StarVR’s product in an immersive space that seamlessly transports the viewer from a physical to virtual demonstration space.

ABC FAMILY COMIC-CON

Exhibit Design, Graphic Design, Fabrication, Project Management, On-site Supervision

Comic-con NYC 2015

ABC Family released their new season of shows in an action packed booth that NON designed filled with props, photo ops, video activities and celebrity signings.

ABZÛ E3

Exhibit Design, Fabrication, Project Management, On-site Supervision

A Tranquil Underwater Experience for 505 Games

For the E3 release of the peaceful free diving game, ABZÛ, NON created a geometric space that embodied the calm solitary and spirit of the brand.  Visitors passed through a video tunnel with a transparent video wall flowing with underwater sea life and then discovered private gaming sanctuaries inside of geometric blue pods.

WB GAMES E3 2013

Exhibit Design, Graphic Design, Fabrication, Project Management, On-site Supervision

12,000 square foot exhibit space for WB Games

Dramatic 20′ tall graphic towers hover over each of the brands while a canopy of white fabric tiles shifts in color, moving with the flow of the booth design. This exhibit incorporated three theaters, an amphitheater complete with bleachers rigged with bass shakers, and a plush business lounge leading to ten meeting spaces.

WB GAMES E3 2011

Exhibit Design, Graphic Design, Fabrication, Project Management, On-site Supervision

11,000 square foot exhibit space for WB Games

For E3 2011, NON designed and built an 11,000 square foot exhibition space for Warner Brothers Games. The objective of this design is to immerse the gamer into the environment of each game while maintaining a consistent branding system that unites the world of WB Games. For feature titles like Batman and Lord of the Rings, large scale graphics provide background to themed kiosks. Large cylinders hover over each of the kids games vividly bringing characters from the games to life. Visitors pass through a 100′ long WB Games motif to enter the lounge and meeting spaces.

WB GAMES E3 2012

Exhibit Design, Graphic Design, Fabrication, Project Management, On-site Supervision

10,000 square foot exhibit space for WB Games

To feature the latest games from Warner Bros., this exhibit features multiple areas for brands such as Lego, Batman, Lord of the Rings and Nintendo Wii U. The space also housed eleven meeting rooms and a theater for game demos and trailers.

TMNT LAIR

Exhibit Design, Retail Design, Experiential Marketing

The convention hall disappears as one passes through the broken sewer tube into the stylized dank sewer lair from Nick’s Teenage Mutant Ninja Turtles brand. The sound of water dripping echoes through the space while sirens and footsteps reverberate from the street level. Layers of sewer grating creates the street level and Manhattan looms overhead mapped onto giant prints. A multitude of interactive areas such as sewer tubes, periscopes, pinball machines and surveilance monitors reveal trailers and sneak-peak footage of the new TMNT. Visitors exit through a sewer tube with display portals flowing into the Nick Shop.