This concept is for Activision's booth at the GameStop Manager's Convention. From a distance, a 90' long series of black louver panels and 30' long Activision logo hovers above both long edges of the booth. 105” monitors are suspended overhead on each corner of the booth showing game trailers.
Inside, long rows of games stations are suspended from the ceiling with
lighting accenting the floor below. The unified layout creates an
open, easy to navigate space, while dramatic details and cohesive
elements make for a bold impact.