WB Games E3
For E3 2011, NON designed and built an 11,000 square foot exhibition space for Warner Brothers Games. The objective of this design is to immerse the gamer into the environment of each game while maintaining a consistent branding system that unites the world of WB Games.
For feature titles like Batman and Lord of the Rings, large scale graphics provide background to themed kiosks. Large cylinders hover over
each of the kids games vividly bringing characters from the games to
life. Visitors pass through a 100' long WB Games
motif to enter the lounge and meeting spaces.