For the opening day of the 2008 Beijing Olympics, NBC and Eventmakers planned a televised celebration in Los Angeles’ Chinatown that would celebrate both the international spirit of the Olympics and China’s proud heritage.  NON rendered two design schemes for the event.

For the staging area, topographical fields of dowels and undulating platforms create a theatrical environment for lion dancers, acrobats and celebrity athletes. To announce the event and brand the larger site, a network of colorful and ornamental banners would weave through the alleys.